The digital strategy determines the direction that the brand or organization will follow to create new competitive opportunities with digital media and the techniques it needs to make these changes. Our Mayfair Digital Agency digital strategy service process is as follows:
– First of all, the target audience is determined.
– The digital platforms needed to reach the determined target audience are decided. (Digital platforms vary by brand, campaign and content)
– Conduct a market research
– Competitive Research
– SWOT Analysis (SWOT analysis is a technique used to identify the strengths and weaknesses of the institution, technique, process or situation under investigation and to identify opportunities and threats arising from the external environment.)
– Digital marketing strategies are created for the determined digital platforms. (Strategies vary by brand, campaign and content.)
– Existing digital marketing platforms are tested and evaluated.
– Existing digital media platforms are audited. (The platforms that the brand has used before)
– Effective and low-cost campaign models are selected.
– The digital platforms needed to reach the determined target audience are decided. (Digital platforms vary by brand, campaign and content)
– Conduct a market research
– Competitive Research
– SWOT Analysis (SWOT analysis is a technique used to identify the strengths and weaknesses of the institution, technique, process or situation under investigation and to identify opportunities and threats arising from the external environment.)
– Digital marketing strategies are created for the determined digital platforms. (Strategies vary by brand, campaign and content.)
– Existing digital marketing platforms are tested and evaluated.
– Existing digital media platforms are audited. (The platforms that the brand has used before)
– Effective and low-cost campaign models are selected.
